It’s no surprise that Linda Toscano of Page Taft Christie’s International Real Estate in Guilford is a top producing agent. With nearly a decade of experience under her belt, Linda approaches every aspect of her real estate business with honesty, integrity, resourcefulness and dedication. Her desire to provide her clients with the best guidance available has earned her the appreciation and respect of her clients and peers and countless awards for production and accolades in the real estate industry.
Prior to beginning her career in real estate, Linda was the successful owner of multiple businesses, where she honed her customer service skills to a fine point. She also worked as a Director of Marketing in the new construction industry, where her long-time interest in home design was put to good use. Calling her transition to selling real estate “a natural progression,” Linda obtained her license in 2009, and hasn’t looked back since. With more than half of her current business based on repeat and referral customers, Linda is obviously focused on providing an excellent experience for her clients. “I’m extremely honest and straightforward,” says Linda, when asked to account for the level of loyalty her past clients have shown her. “I always want them to feel like they somehow got ahead with their transaction by using me.” Her commitment to customer service is not bound by the nine-to-five paradigm, either. “I’m available pretty much 24/7,” she says. “I get texts at 11 pm and I always reply to them. I go above and beyond, and my clients appreciate that.”
Linda works hard to nurture and retain the relationships she forms with her clients. “I send out magazines to my clients twice a year,” she says, “and I send out holiday cards.” The small-town feel of Guilford also makes it easy to maintain direct contact. “I work right in the center of town,” she explains, “so I see my clients on a daily basis. I also try to be as social as possible.”
Expert, thorough marketing has also played a large role in Linda’s success. Thorough client consultations, staging when necessary, and exclusive use of professional photography – regardless of the listing’s price point - are among the tools in her arsenal that she employs to great effect. Massive direct mail campaigns and a robust social media presence are also utilized to ensure that her listings are seen by as many potential buyers as possible, ensure client satisfaction via a quick sale for top dollar.
For Linda, real estate is more than just a career, it’s a passion. “I don’t feel like it’s work,” she enthuses. “Showing houses and marketing is fun to me. I get very excited when I take photos of the house and get them online. It’s the first job I’ve ever had where I don’t feel like I’m punching a clock or where I don’t want to go to work. I love what I do. It’s the most stressful and time-consuming job I’ve ever had, but it’s also the most rewarding, especially when the client finds the home of their dreams or sells a home they listed with four other agents before you’re able to sell it for them.”
When she’s not working, Linda enjoys spending time with her family and friends and finds relaxation by de-cluttering/organizing and decorating her home. She is also dedicated to giving back. The mother of a son with autism, she was instrumental in bringing a chapter of Project Lifesaver to Guilford and other towns in Connecticut. Project Lifesaver’s stated mission is to save the lives and reduce potential injury for adults and children with the propensity to wander due to cognitive conditions. “The program has a one hundred percent success rate,” says Linda. “It’s been implemented in Guilford for over four years now. It’s really a blessing for families to have this in their community.”
Linda’s goal for the future is to simply continue what she’s been doing: building her business and implementing the amazing customer service and people skills that have become her calling card. “I never tell my clients what they want to hear,” she says, “I tell them what they have to hear. I’m not pushy, either. I’m the kind of agent who will give my clients the information they need, and then let them get in touch with me when when they need me. I think my customers find that approach refreshing.”
For more information about Linda Toscano,
please call 203-520-7899 or email LToscano@pagetaft.com